Here is the M.L. Seidman Town Hall Lecture I gave on April 7, 2015 at Christian Brothers University in Memphis, Tennessee. This lecture, entitled “The Industrial Giants of Modern Healthcare Whose Time is Past,” discusses some of the major themes in my novel “The End of Healing” and how the protagonist Dr. Don Newman’s journey through the dark underworld of modern medicine can show us the path to the true high-value health care we need most.